Prana is a yoga & wellness studio built around intention, breath, and presence. Rooted in the Sanskrit word for "life force," Prana exists to help people slow down, reconnect, and move through the world with more awareness– on and off the mat.

The brand needed to capture that same sense of calm confidence. Something that felt grounded yet elevated, minimalist but full of soul. A visual identity that speaks softly but clearly, creating space to breathe in a world that rarely pauses.

Inspired by the rhythms of mindful movement, natural elements, and the spaciousness of slow living, I created a brand identity that feels like a deep exhale. From the custom logotype to the earthy palette and serene typography, every detail is designed to reflect the ethos of the studio: clarity, intention, and inner alignment.