Lumina is a lifestyle-led brand identity created for The Collective with Character, a female-led creative community blending wellness, spirituality, and self-development with meaningful connection.

Designed to celebrate confidence, collaboration, and individuality, Lumina shines a light on the women behind the work: founders, creatives, and dreamers building bold, beautiful lives on their own terms.

Rooted in the Latin word lumen– meaning light or to illuminate– Lumina’s identity is all about radiance. The visual direction pairs funky, character-filled typography with organic shapes and sun-soaked colours to create a world that feels warm, inclusive, and full of joy.