A dark green tote bag lying on grass with the word 'DRIP' printed in large white letters and smaller text reading 'GOOD COFFEE. GOOD PEOPLE. GOOD TIMES.'

DRiP. SIP. REPEAT

Drip

For The Bold & Brew-Obsessed

DRiP is a visual love-letter to coffee culture. I partnered with DRiP to build a visual world that’s loud, lovable, and designed to live across packaging, spaces, and streetwear.

DRiP is more than just great coffee– it’s a ritual, a community, a brand you want to wear. The identity was built around oversized type, bold contrast, and repeatable language that reflects the everyday rhythm of your morning fix.

A playful, high-impact identity designed to be worn, shared, and scaled across every touchpoint– from takeaway cups to signage and merch. This brand doesn’t whisper– it’s built to be seen (and sipped).

HOT COFFEE. HOTTER BRANDING

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HOT COFFEE. HOTTER BRANDING ✽

  • Front view of a small coffee shop named 'DRiP' with large front window, three wooden bar stools, potted plants, and a light-colored wooden counter inside.
  • A sidewalk sign advertising coffee called 'DRIP' with the tagline 'DRIP. SIP. REPEAT' and business hours from Monday to Sunday, 8 AM to 6 PM, placed against a dark wooden wall.
  • Text graphic with the words 'DRIP, SIP, REPEAT' at the top and the large word 'DRIP' at the bottom.
  • Green tote bag with white text lying on grass, reading "DRIP" with smaller text underneath that says "Good coffee. Good people. Good times."
  • Image of a cafe interior with a white wall, some chairs, and a plant. There is a large sign that reads 'DRiP' and a menu board listing various coffee drinks. To the right, a promotional poster explains the coffee ritual 'DRiP. SIP. REPEAT.'
  • The word "DRIP" written three times in bold letters, each in a different style and color, against a background that is split into three vertical sections with different colors.
  • Image showing a sign with the word 'DRIP' in large black letters on a white background outside a cafe, and a cozy indoor seating area with plants, a round wooden table, and cushions inside.
  • Left side features close-up of caramel coffee with multiple layered text overlays reading 'DRIP,' 'SIP,' and 'REPEAT,' in different styles. Right side shows hand pouring matcha powder into a bowl with a spoon, with large text overlay reading 'DRIP'with smaller words 'DRIp,' 'SIP,' 'REPEAT' in the background.
  • A beige baseball cap with black text that reads 'DRIP' and 'DRIP. SIP. REPEAT.' resting on yellow lemons inside a black bowl, placed on green artificial turf with a wooden background.
  • Two coffee cups and two coffee cup sleeves with the word DRIP in bold black letters. One coffee cup has a latte with caramel drizzle, and the other has a hot beverage with a lid. The sleeves are placed on a flat surface.
  • A cup of coffee with latte art on a saucer, part of a wooden coffee station, with an overlay reading 'Good Coffee Good Times' and text about coffee rituals.
A beige baseball cap with black text 'DRiP' and smaller text beneath it, placed on top of a bowl of yellow lemons on a green textured surface.

Your dream brand is closer than you think.

This could be your brand next 👀

Let’s build a brand that feels like you– and gets the right people paying attention.

Build your brand ✽

Build your brand ✽